NDDB in 2004: Beyond Operation Flood

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download NDDB in 2004: Beyond Operation Flood case study (Case Code: BSTA009) click on the button below, and select the case from the list of available cases:

Buy With PayPal

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Please leave your feedback

Case Details:			Price:
Case Code	:	BSTA009	Electronic Format: Rs. 500; courier (within India):Rs. 25 Extra Themes -
Case Length	:	17 Pages
Period	:	1980 - 2004
Organization	:	National Dairy Development Board (NDDB)
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	India
Industry	:	Dairy

Abstract:

The National Dairy Development Board (NDDB) is at a crossroads in 2004. Thanks to 'Operation Flood', India, a milk deficit country in the early 1960s, has become the largest producer of milk in the world by 1999. Millions of small milk producers in more than 74,000 villages have been brought into the fold of the dairy co-operative movement to supply hygienic and fair priced milk to almost 300 million consumers. NDDB has also extended the co-operative movement to edible oil and horticulture. Despite its success, NDDB faces several concerns. Many of the state dairy milk federations are making losses. NDDB's decision to form joint ventures with individual state dairy federations has also been controversial and has triggered sharp differences between the leadership of Amul and NDDB.

The failure of the joint venture with the Kerala Co- operative milk marketing federation has only added fuel to the fire. Meanwhile, NDDB's initiatives in marketing frozen fruits, vegetables, edible oils and milk products after initial positive response from the market, have also not succeeded. NDDB realises that it needs another success mantra like 'Operation Flood' to retain the central role it has played over the years in India's co-operative movement.

Keywords:

Kurien, NDDB (National Dairy Development Board), Amul, MILMA, PFI (public financial institution), Safal, Milk, Operation Flood, Dhara, Co-operative, Dairy, Amrita Patel, India's milk production, Marketing milk, Anand Moel of co-operatives

NDDB in 2004: Beyond Operation Flood - Next Page>>